<p>While beach towels are slightly larger than average bath towels, the true identifier of the former is in the look. Whether you opt for a classic striped cabana towel or something with scalloped edges, there are so many fun designs to peruse.<br><br>Beach towels do go through a lot—from continual exposure to sunlight and chlorine to multiple runs in the washer and dryer—so opting for a high-quality, luxury version can also be a better investment in the long run. After all, you need a towel that won’t fall apart or fade overnight. With that in mind, we found the 15 best luxury beach towels that deserve a spot in your suitcase. </p>”/>
Best Overall Luxury Beach Towel
Baina Roman Organic Cotton Pool Towel
Best Overall Luxury Beach Towel
Baina Roman Organic Cotton Pool Towel
Pros
- High quality
Cons
- Pricey
If you’re looking for understated luxury, Baina’s collection of high-end, organic cotton towels are beautiful and great quality. What’s more, they’re available in a wide range of colors and sizes.
Material: Organic cotton
Dimensions: 35″ x 67.5″
What our editors are saying: “Making the investment into beautiful, high-quality towels is one of the best gifts I’ve given myself. Not only do I feel like I’m at a spa every time I use these, but these Baina towels also hold up perfectly after many trips to the laundromat.” —Tatjana Freund, Hearst fashion and luxury commerce editor
Best Luxury Beach Towel on Amazon
Amazon Basics Cabana Stripe Beach Towel
Best Luxury Beach Towel on Amazon
Amazon Basics Cabana Stripe Beach Towel
Pros
- Quick shipping
Cons
- Colors may fade in the sun over time
A striped beach towel will never go out of style, and this option from Amazon’s in-house line has nearly 10,000 five-star reviews.
Material: Cotton
Dimensions: 60″ x 30″
What reviewers are saying: “These Cabana towels are a premium option for those seeking comfort, style, and durability in their outdoor accessories. With their luxurious feel, vibrant designs, generous size, and exceptional quality, the towels offer the perfect combination of functionality and fashion for all your outdoor adventures.”
Best Colorful Luxury Beach Towel
Sferra Sorrento Beach Towel
Best Colorful Luxury Beach Towel
Sferra Sorrento Beach Towel
Pros
- Durable
Cons
- Only comes in bright colors
Though Sferra is best known for its quiet luxury home goods, its beach towels come in two lively, summer-ready colors for a fun twist. The cotton material is also super soft, making these well worth the investment.
Material: Cotton
Dimensions: 40″ x 70″
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Best Trendy Luxury Beach Towel
Tekla Red Organic Cotton Towel
Best Trendy Luxury Beach Towel
Tekla Red Organic Cotton Towel
Pros
- Popular
Cons
- Sells out quickly
Tekla’s clothes, sheets, and towels are all fashion girl favorites. If you want your home to be a primary-colored, striped refuge from the world, these cotton towels are the move.
Material: Organic cotton
Dimensions: 39.4″ x 59″
Best Designer Luxury Beach Towel
Loewe Anagram Cotton Towel
Best Designer Luxury Beach Towel
Loewe Anagram Cotton Towel
Pros
- Made in Italy
Cons
- Pricey
You probably know Loewe for its playful designer shoes and bags, but did you know the luxury Spanish brand makes beach towels, too? This baby blue, logo’ed towel is exactly what you want to be laying on during your next vacation.
Material: Cotton
Dimensions: 40″ x 70″
Best Statement Luxury Beach Towel
Versace I Heart Baroque Beach Towel
Best Statement Luxury Beach Towel
Versace I Heart Baroque Beach Towel
Pros
- Classic design
Cons
- Pricey
Featuring the brand’s iconic Barocco print, this Versace towel is anything but understated. So if you want to be the talk of the pool, make sure to have this statement accessory in your arsenal.
Material: Cotton
Dimensions: 57″ x 76.8″
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Best Unique Luxury Beach Towel
MacKenzie-Childs Ribbon & Dot Bath Towel
Best Unique Luxury Beach Towel
MacKenzie-Childs Ribbon & Dot Bath Towel
Pros
- Eye-catching pattern play
Cons
- Not very large
Whoever said you couldn’t mix prints never came across MacKenzie-Childs. This eclectic beach towel from the brand combines colors and patterns in an unexpected, luxe way.
Material: Cotton
Dimensions: 28″ x 56″
Best Classic Luxury Beach Towel
Jenni Kayne Cloud Bath Sheet White
Best Classic Luxury Beach Towel
Jenni Kayne Cloud Bath Sheet White
Pros
- Simple design
Cons
- Not very large
If you want to wrap yourself in a simple, sleek bath sheet, this option is for you. While it may look a little plain at first glance, the tasseled ends add summery flair.
Material: Cotton
Dimensions: 35.4″ x 67″
Best Absorbent Luxury Beach Towel
Parachute Organic Cotton Mosaic Towels
Best Absorbent Luxury Beach Towel
Parachute Organic Cotton Mosaic Towels
Pros
- Matching hand and bath towels available
Cons
- Can take longer to dry
If you want your luxury beach towel to also match your hand towels, look no further. Not only are these towels beautiful, but their cross-weave design also allows for maximum water absorption.
Material: Organic cotton
Dimensions: 30″ x 56″
What reviewers are saying: “I really love these towels. The colors are beautiful and vibrant and the quality of the materials is there. They are SO soft and have held up to a few washes already without any noticeable issues.”
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Best Luxury Beach Towel Set
Brooklinen Super-Plush Bath Towels
Best Luxury Beach Towel Set
Brooklinen Super-Plush Bath Towels
Pros
- Comes in many colors
Cons
- Some reviewers say these towels aren’t the most absorbent
Brooklinen is known for offering high-quality, luxurious bedding and towels for very reasonable prices. These towels are not only cute enough to post on your socials, but they’re also super plush and absorbent.
Material: Turkish cotton
Dimensions: 30″ x 58″
What reviewers are saying: “I was afraid these might be a hit or miss, but I’ve bought them for four different people so far, and every single one of them has fallen in love. They hold up, they’re soft, and they dry well.”
Best Vacation Luxury Beach Towel
Missoni Home Giacomo Beach Towel
Best Vacation Luxury Beach Towel
Missoni Home Giacomo Beach Towel
Pros
- Stylish
Cons
- Pricey
No brand embodies European summer vacation energy quite like Missoni. This towel, done in the label’s iconic multi-colored, chevron weave, is the ideal warm weather accessory.
Material: Cotton
Dimensions: 39.3″ x 70.9″
Best Affordable Designer Beach Towel
Ralph Lauren Polo Player Cotton Towel Collection
Best Affordable Designer Beach Towel
Ralph Lauren Polo Player Cotton Towel Collection
Now 25% Off
Pros
- Comes in many colors
Cons
- Colors may fade in the sun over time
When it comes to elevated basics, Polo by Ralph Lauren is a great place to start. The brand’s collection of towels is not only soft and durable, but also comes in a slew of colors to choose from.
Material: Cotton
Dimensions: 32″ x 72″
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Best Value Luxury Beach Towel
West Elm Wavy Blocks Towel
Best Value Luxury Beach Towel
West Elm Wavy Blocks Towel
Pros
- Budget-friendly
Cons
- No listed dimensions
If you want the look of luxurious beach towels without the price, this patterned option from West Elm is a great choice. It’s adorable and soft, which is all you need for a beach day.
Material: Cotton
Dimensions: Not listed
Best Minimalist Luxury Beach Towel
Home Treasures Antalya 2-Piece Bath Sheet Set
Best Minimalist Luxury Beach Towel
Home Treasures Antalya 2-Piece Bath Sheet Set
Now 25% Off
Pros
- Fun details
Cons
- Pricey
Minimalist beach towels don’t need to be boring. For something clean and classic with a subtle spin, these scallop-edged towels are the way to go and come in seven different hues.
Material: Cotton
Dimensions: 75″ x 36″
Best Neutral Luxury Beach Towel
Off-White Home 2.0 Bookish Shower Towel
Best Neutral Luxury Beach Towel
Off-White Home 2.0 Bookish Shower Towel
Pros
- Made in Italy
Cons
- Only comes in one color
Want to impress your beachside companions with your impeccable taste? This Off-White towel with embossed branding will ensure everyone in your vicinity understands that you’re in the know.
Material: Cotton
Dimensions: 59″ x 39.5″
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Why trust Harper’s Bazaar?
For more than 150 years, Harper’s Bazaar has been the preeminent fashion, beauty, and lifestyle resource for women at every age. We cover what’s new and what’s next in home by working with the world’s leading authorities in interior and architectural design, textiles, and more. Every story we publish has been thoroughly researched and vetted by our team of editors and industry experts.
Tatjana Freund is Hearst’s Fashion & Luxury Commerce Editor, covering beauty, fashion and more across multiple brands. Previously, she worked at ELLE.com and Marie Claire. She’s a fan of whiskey neat, podcasts that give her nightmares, and one time Zoë Kravitz laughed at a joke she made.
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